Running a Successful Business – 6 Tips to Keep in Mind

Jumping into the so-called proverbial entrepreneurial waters is such a big risk you need to take. So if you don’t want to risk that big amount of money you have now, you need to equip yourself first with whatever it takes to be successful especially if you don’t have enough experience in the field you want to invest in. You need to have a good plan and start right because start-up failure could mean business breakdown.

Before you start, it’s important to lay down all the steps you’ll take and the reasons for taking that action. This way, you’ll know what to do next and you can easily check if you’re on the right track. To run your business successfully, here are 10 helpful tips to keep in mind:

1. Offer what your target customers need.

Find out what people need and want to buy, not just what you want to sell. Don’t focus on what you believe in; you have to research first to find out what products are in-demand today.

2. Get upfront cash.

Make sure you’ll have immediate cash flow because this will get your business going. If your business is to offer professional service, ask for a deposit or down payment and just get the balance upon completion of the project. It can also be done in retail; just make sure that you’ll deliver the products or projects on time, so your client will order from you again. No matter what your business is, always find a way to get money up front.

3. Keep your costs low.

Maintain a positive cash flow-high profit, low expenses. If you’re in retail business, buy your products in bulk or in wholesale price so you can offer them in their suggested retail price and avoid overpricing them just to get enough profit. It’s also a smart move to pay merchants up front, so it will be easier for you to haggle or negotiate lower prices. Also find out how successful vendors and business owners work out deals.

4. Discover ways to increase your profit.

Of course, all entrepreneurs want to increase their profit exponentially. You can do that by attracting potential customers, converting them into paying customers, and making them buy from you more frequently. Do all this while keeping your costs low, and you’re on your way to success.

5. Measure and track your results.

To find out if your plan is working the way you want it to, measure and track your results. Are your marketing ads bringing in more customers? If they aren’t, stop spending cash on that and just divert your funds on the strategies that really work.

6. Get a consultant or a coach.

Successful business owners admit that they don’t know everything. You should be like them. Remember that the moment you starve for knowledge, that’s when you’ll learn more. So if you want your business to be successful, ask for expert advice. You can get a consultant or a coach that will help keep you on the right track.

Living Your Life Running a Successful Business

Small business owners make a difference in the world. The world counts on you running a successful business.

There’s no ceiling. No floor!

But you can do it. Given the state of the world right now, I’d say today’s the day for you to restart or start your business.


  • You can commit in one instant to start or restart so you can be living your life running a successful business.
  • You can turn your commitment to action.
  • You can take action consistently each day.
  • Keep your expenses in check and you can persist.
  • Persist with effort over time and you will succeed.

You are the key to your success. You yourself!

You plus the Internet equals a way for you to be living your life running a successful business. Not easily, no, but step by step in a straightforward, doable path.

You can make a difference by running a successful business:

  • Your willingness to think matters.
  • Your willingness to plan matters.
  • Your willingness to risk investing your time, talent and treasure matters.
  • Your willingness to do what it takes to succeed matters.

Unfortunately there is more. Because you’re living your life in a broken world.

For example:

  • Your willingness to ignore the bad business practices you find around you and reach into your heart to develop your own good practices and processes matters.
  • Your willingness to do so in a small way is what’s going to make it work.

Because unless you’ve got deep pockets, you’re going to need to operate the a shoe string.

Because investing your cash only when you’ve figured out a way for an expense to pay for itself is part of what you’ve got to do to be able to restart or start your business and persist.

Marketing is one thing:

  • When you look around the world, lots of people are going to try to get you to believe that marketing is the only thing.
  • Your willingness to put blinders on and focus on figuring out your plan is going to be necessary.
  • Because until you’ve got a business with an offer that converts, marketing is an expense that’s not going to pay for itself.

Sorry. I’m just laying out the facts.

You’ve got to get these facts into your heart to succeed. But if you do?

You can change the world. You make a difference by living your life running a successful business.

Internet Marketing Success – Action is the Answer

Why is it that many would be marketers don’t seem to be able to generate the success around their business after they have taken time, energy and often cash to get it going?

Why is it that so many people fail once they have embarked upon a career and life-changing initiative that has called for personal investment?

Part of the answer to the questions posed above lies in one very simple human attribute. The ability to take action.

In my own career in business, I have had the privilege of working with many successful leaders as well as some extremely smart and intelligent people who simply have not had the qualities to lead or to get results. For many years, commentators and authors focused on the power and value of razor sharp strategy and top quality business planning. As we moved into the late nineties and technology and globalization began to play an increasing role in business success, so one characteristic became very evident as being necessary to dominate your market or niche. That characteristic in business was known as ‘effective implementation’ or more simply “taking effective action”.

And so in today’s hugely fragmented economy, the world of internet marketing demands the same operational effectiveness from successful marketers as corporations themselves realized after they discovered that strategy alone would not lead to a winning performance.

With that background I want to share in this article some useful learning about the significant importance of understanding how to take action that will lead to results. It really stems from adopting a positive, focused mindset and having a determined attitude to regularly take action so that every day in some small way you move towards your business goals.

The first step in this once you have worked to adopt the best possible mindset is to understand and visualise your true potential. Once you understand where you want to go, you can then begin a journey that will ultimately get you to that destination. So visualise your aspirations and be specific about what they are. Write them down, review them regularly and adapt them as circumstances inevitably change. There’s nothing wrong with changing the route to your destination as long as you continue to head in the right direction.

Understand the motivating power of taking action every day on a consistent set of tasks that you know will lead you towards success. This action can take the form of developing your marketing campaign by preparing a video or updating your profile by creating a new blog or it can be as simple as planning your whole days work at the outset of your day. Irrespective of the size of the task, the important thing is ensuring that you take the steps to action the priorities that you know are critical to your business success. Action is the answer.

The reason that this is proven is that once you take the action steps that ensure that you make progress every day, so you will then see results beginning to build which will reinforce your commitment to action.

In addition to the results themselves being a motivation these positive developments further reinforce your self belief and lead back to you determining your greater potential and so you can begin this simple cycle again but this time striving for even greater goals.

The link between your potential, as determined by your positive mindset and the tangible results and enrichment of your self belief is without doubt a commitment to action that will see you grow and profit.

Wishing you success and prosperity.

A Successful Business is a Clean Business

Many professionals go to college and earn important degrees in order to be able to create and run a successful company, however, those MBA’s and PhD’s forget to teach them some of the basic and simplest secrets to success.

What follows may seem pretty obvious, but it truly is not.

Every successful company’s trademark is a beautiful office, one decorated by professional interior designers and with the footprint of modernity and class all over it. The rationale behind this powerful investment is that an inviting and interesting ambiance for employees and a professional look for the customers translate into a good image and more sales.

However, there is little or nothing a top-notch office décor can do in the presence of a dirty office. Many owners and managers forget to think about the cleaning and maintenance of their office, an aspect that is a clear and basic management consideration and one of vital importance. Office cleaning can mean the difference between skyrocketing or free falling in business.

A company that shows a great interior décor but is dirty and not cared for shows its clients it doesn’t care for detail. It is clearly just presenting a facade that fools no one, because what this dirt translates into is a lack of concern about long-term results and actions. Additionally, it is obvious that the personnel working there must be desperate, because no outstanding professional will accept working in an environment that could make him or her sick and where clearly there is no interest in providing quality care for the most valuable asset a business has: its employees.

You certainly don’t want your company to be perceived as careless, dirty and unkempt, even less so in times when every little extra care you put into your business can separate you from the hundreds, if not thousands, who are closing their doors.

One of the reasons why office cleaning is so neglected could be because it is a time consuming and very hard effort, and many professionals don’t even know where to start. Come on! They got an MBA in Engineering, not in Office Cleaning, and it’s true. This type of cleaning requires specialization; it calls for an expert.

Your best choice for efficient commercial cleaning is to hire professional janitorial services, otherwise, you will have to sacrifice your time doing what you do best, to keep your office impeccably clean. And we know this won’t happen, right?

In order to select the best cleaning company for your needs, call several services and take them through your office so that they can evaluate what is needed and what they can offer. Ask them for a detailed estimate, including number of janitors, their specialties, schedules, materials needed, and frequency of cleaning needed to maintain the space sparkling. Ask for references, trained personnel, and prefer companies that give you ample details.

Even though it may cost you money, think about your image and consider what it is worth. This could be one of the best or worse decisions of your career, without question!

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention as the original source).

The Art of Successful Business Relationships

Unless you are an island to yourself, so much of life has to do with relationships. Consider your relationships, personally, professionally and spiritually. If you were to rate the support you receive from the people in your life between zero to ten, with ten being exceptional support and zero having no support whatsoever, how would you rate your relationships?

Whether you admit it, or not, the people in your life affect your success. Spending time around people who drain you, get you angry or discourage you from reaching your dreams, has a significant impact on your focus. You delay taking those next important steps toward your success. By seeing yourself through other people’s eyes, your own vision becomes blurred.

Judgment is something most people don’t want to admit they do, but they do it anyway. Often we are our own worst critic. It is never any fun when you are on the receiving end, particularly criticism.

These five relationship steps will boost your self confidence and reduce your stress.

Who are you taking care of?

When you are with your clients, your family or friends who are you taking care of? If you constantly put your needs aside because you want to make other people happy, you are not being in integrity. Of course it is acceptable to do that sometimes, but when it happens all the time that is a red flag.

You are a unique, valuable individual. You are not going to be in full agreement with everyone at all times. Occasionally it is acceptable to do things your way. Give yourself permission to ask for what you need. It is extremely empowering to stand up for the things which are important for you.

Are you a giver, a taker or a supporter?

It is easy to recognize someone who is a giver and those who are takers. Givers are solely focused on what is in the best interest of the other person. Takers always wonder “what is in it for me.”

If you truly want healthy, balanced relationships in your business and your personal life then cultivate relationships with some supporters. This is very different from givers.

You see givers tend to help others. As a result they do other people’s work, take on someone else’s responsibility and feel they are doing the right thing. In a way they are being helpful, but there is a price to pay for being a giver.

Giver’s like to receive praise and acknowledgement for being helpful. They crave other people reflecting back to them that they are important. They require praise to validate their self worth. Of course most people like praise. Giver’s, however, need it because it fills a void due to low self esteem. By the way when you are always helping and rescuing others, you are not really being helpful. When you end up doing someone else’s work, you are teaching them to be reliant on you. This prevents the other person from learning about personal responsibility.

People who are supporters, on the other hand, do not rescue. The supporter provides guidance as well as encouragement but they do not end up doing other people’s work. Supporters recognize the benefit of someone receiving consequences based upon their actions. They value personal responsibility. Being a supporter is a difficult position when you observe someone fail because of poor choices, inaction or shortcuts. There is so much to be learned from mistakes; the lessons are invaluable. Supporters acknowledge the consequence, see what insight can be gained and respect the other person’s pain. Creating a safe space for someone else to land when they have failed is priceless.

You will be more helpful to the people in your business and your life when you support them along the way rather than do the work for them.

Where do you end and they begin, exploring the boundaries you create.

Boundaries are vital. Think about the last time when you were having a great day and then someone else’s bad mood rubbed off on you. All of a sudden, a perfectly good day was ruined. Or how about the time when someone confided in you about something tragic and the news affected you for the remainder of the day, you were just unable to shake it off.

This is where boundaries are crucial. When other people are having a tough time, it does not mean you have to end up having a tough time as well. You can care about people without having them drain your energy. With practice you can learn to be a support for someone, but not feel exhausted once the conversation is over. Maintaining boundaries drastically reduces the drama.

Do you say what you mean?

When you are talking with a client, associate or friend are you completely honest with them? Typically people favor one of three approaches. Either they are passive, aggressive or assertive.

Passive people are extremely agreeable with everyone else. She is likely to allow her needs to be pushed aside, even if something is important to her. Because she keeps it all inside, she tends to have headaches, stomachaches or some other stress related ailment.

Aggressive people are the extreme opposite. Because of her strong personality, people are intimidated by her. Her big personality, along with expressing what is on her mind without a filter, actually works against her. Too often she says things which she regrets later.

The goal is to be assertive. Say what is on your mind in a tactful, direct manner. Take ownership of your values, feelings and ideas. Discover ways to create solutions by joining forces with people. You don’t need to minimize your thoughts or repel people by responding before thinking.

Do you ever agree to disagree? How do you deal with conflict?

Do you have the skills to say what is on your mind with integrity or do you tend to skirt around issues? People are afraid of conflict, viewing it as something negative. They end up agreeing with associates or family members although they might really disagree with the choice. Learning to respond by agreeing appears safer than disagreeing.

But it does not have to be that way. Consider taking on the role of a mediator. The goal is to find common ground and win-win solutions. Of course you might have to give up something, or alter your plans, but so does the other person. The idea is to have both sides feel like they were heard, reaching an amenable solution while fostering respect and compassionate communication.

As you begin to take the steps to own your emotions, communicate what you care about most and learn to compromise you will feel more empowered. Your self esteem will rise, the stress reduces and there is an overall sense of well-being. The feeling of control comes from within, instead of externally. By displaying self-respect, others will rise up to the standard you set, respecting you as well.

Activity: Determine what you could do immediately to improve personal responsibility. Think about where you tend to rescue others because you want to help them, but you feel it is not appreciated. What excuses have you made for the people in your life? How do these things affect your relationship with people? Who supports you?

Now envision yourself being a support to your client, or family member, instead of making excuses for them. Imagine yourself caring for their challenges, but you don’t do their work. Instead you encourage them to take the next action steps. On the other hand if they don’t do anything, that is okay. This would actually be a valuable coaching session. Consider how this would alter your relationships. How would things be different for you if you were to let go of their outcome?

Lay Your Successful Business Foundation

What is it you want for your business? What steps are you going to take to get there? How will you know if and when you’ve succeeded?

Achieving your ideal business and creating the kind of success you want is directly related to how well you focus your vision, create strategies and fill in the details of the action plan.

Here are the four main steps that I’ve used for myself and with my clients to help create and achieve our ideal businesses.

1.) Clear your vision for success

Just like with any well planned goal, you need to get specific about the end result and outcome of what you want to achieve. Though it’s not entirely impossible to accomplish a goal without knowing the specifics of the end result, you’re still probably going to have a much easier and more enjoyable time getting there when you spell it out at the beginning.

Do you have a clear vision of where you want to be after a specific period of time? What will that picture look like? Uncover your motivations. Spend some time writing down this description and even talk with someone about both the benefits of achieving this outcome and the negative consequences if you don’t. Consider the obstacles that might interfere with you getting there. Write them down. Think of as many as you can.

2.) Build a sound strategy to follow

What are the main themes and functional areas you want to concentrate on to realize your vision?

How will you get the word out about your business? What steps are you going to take to upgrade your skills and cover areas in which you are a novice? If you will be hiring employees or working with partnerships, how will you find, train, empower and motivate them?

Make sure you are incorporating the things that you really enjoy doing, being a part of, and are important to you. These aspects are going to be the inspiration, motivation and glue that bind everything together.

3.) Create a feasible plan to carry out

Once you’ve determined the main areas you will want to work on, it’s important to know exactly what steps and time-bound actions to take. These plans should include measurable milestones and results you will track to see if the plan working. Remember those obstacles you listed earlier? How will you handle these to make sure your plan won’t derail?

Additionally, it’s a great idea to work with a professionally trained business coach (I happen to know a very good one 😉 ) to ensure you have covered all of your bases and have a plan that is specific enough to complete and flexible enough to allow adaptation for unanticipated conditions.

This is a very important point. For example:

Did you know that the Apollo Moon Mission landed within 15 feet of its intended destination, but even with a meticulous plan and an incredibly long journey, it was off-course more than 80% of the trip?

It’s OK, and even expected, to change direction and “course-correct” along the way. Actually, most successful accomplishments almost never go 100% according to the original plan. Wants, needs, motivations, environment, competition, technology and sometimes even values can all change and lead to necessary adjustments. People often get bogged down with relatively small decisions and can get stalled altogether with “paralysis by analysis”. This happens to me more often than I would like to admit. In these cases, I have to tell myself to “keep moving.” Small changes in detail usually average out over time, anyway. And this leads to the last point…

4.) Make sure you have accountability for your decisions and actions

What is your support and accountability structure? When you typically initiate an action plan or goal, what keeps you motivated, challenged and engaged? Start with those things that have worked in the past. People frequently start and stop goals because the small, day-to-day action steps are easy to forget or ignore, or they become too difficult or even boring. If you are someone that gets better results when working with others, use the buddy system. Work with a friend, family member or someone else that will help you keep yourself honest and on-track.

So there you have it.

I want to see you make enormous strides with your business and really enjoy the feeling of accomplishment and pride that comes with it. Make sure you have taken the time to develop your vision, strategy and plan for your success, and you will get there.

Steps in Creating a Successful Business Plan

Starting a business definitely requires a strong business plan. This will help you build a future not only for yourself but also for your family. Therefore, make sure to work on your template before taking any further actions in building your business. Many business owners just jump into starting a business without concrete plans. Well, you will not be able to achieve success when you do not know exactly where you and your business are heading. This is exactly the importance of having a business plan template or model – it gives you a direction.

Here are steps in creating simple business plan:

1. Come up with a good name for your business – it would be great to come up with a name for your business that has easy recall. You could think of short terms with strong impact. It is advisable to have a business name that will leave good first impression on people especially among your target audience.

2. Think about the mission/vision of your company – your business plan should also have mission and vision. These things will help you set standards for your company. The mission/vision will help you and your people to work on common goals.

3. Set goals and objectives – it is also advisable to come up with short and long-term goals. For example, you aim to launch your business on this specific date or you want to be number 1 in town. Well, working with specific goals and objective will help you strive harder. These goals give you sense of direction and motivations at the same time.

4. Assess your strengths and weaknesses – it is very important to assess your company’s strength, weaknesses, opportunity and threats. These four factors will help you become better. You will be able to build on your strengths, work on your weaknesses, develop opportunity and eliminate the possible threats. It is advisable to work on these four factors as in-depth as possible.

5. Come up with strategic plan of action – this is probably the most crucial part. In this part, you should develop your sales and marketing strategies. What are your plans to penetrate the market? How are you going to bring your product/services to your target audience? You should come up with detailed plan to help you build the core of your business.

6. Set financial plan – of course, you should also work on the financial aspect of the business. You must determine how you are going to fund the business. You could talk to investors, get a loan from the bank or come up with business partners to work in this business.

7. Evaluate the whole business plan – when everything is done, you should take time to evaluate and assess everything written in your business plan. You could come up with adjustments or improvements.

Having experiences in creating non-profit business plan template would help you start with your plan. It is very important to take your time – be sure that you are not rushing things just for the sake of launching your business. You should know that perfect timing is also a key to a successful business venture.

Why the Owner Of a Service Business Should Care About Strategy – Get Started With Strategic Planning

Strategy – the planned marshaling of resources to have specific effect and accomplish specific objectives, is the keystone of every financially successful business. If you aren’t using strategies for your service business, you’re likely to be simply taking random and unfocused actions that leave your business floundering. It’s even more likely that your efforts and energies will be spent “fighting fires” and desperately attempting to maintain equilibrium rather than growing the business.

Without a strategy guiding you, you’ve got no strategic objectives, no plan to achieve them, and you’re not clear what actions to take. Without strategic plans, there’s no possibility to ever achieve the momentum you need to attain your objectives. Your only “chance” of success is accidental at best.

Let’s say you’re new to the idea of using strategies for your service business, and you want to understand how to get started. Here’s a few ideas about that.

1) Put aside a few hours when you can plan.

Most owners of service businesses find their days consumed with delivering service. It is a challenge to carve out time to work out a strategy. It is critical though that you make this a priority. You may fret that it’s a “waste of time”, but the truth is that you likely waste much of your time now, because you do not have a strategy in place. Without a strategy, your business cannot approach its true potential. You aren’t taking regular action to achieve something specific. Your time and efforts are wasted on non-productive activities. Taking time to plan will save you time in the end and ensure that your time is spent on those activities that will achieve your strategic objectives.

2) Have a clear and quantifiable strategic objective.

Put your objective down in numerical specifics. Make it quantifiable, “I aim to have X number of new clients.” or “I intend to have X amount of new revenue.”. You must be explicit, so that you recognize when you’ve reached your objective. This is where the quiet planning time can be so productive. With quiet, it’s easier to think big and go for what you really want. Your goal must motivate you and be reason enough to have you taking consistent, focused, targeted action.

3) Once the objective is clear, create the strategy to get it.

Here are some questions to ask yourself to help you devise a strategy.

* What revenue-generating actions will become priority activities for you?
* What new products or services could increase revenue?
* How does your business need to change to meet the current market?
* What activities must you eliminate or de-emphasize?
* What have you been failing to do that is critical to success in this objective?
* What have you been avoiding that could bring you results?
* What tactics (series of actions that comprise one part of a strategy) will you pursue to achieve your strategy?

4) Generate all the tactics you can think of.

For example, if your strategic goal is, “to increase revenue by X”, your tactics might be:

* “Add new services.”
* “Execute marketing plan.”
* “Start joint ventures.”
* “Eliminate low-profit services.”

Be complete. A strategy is a “living document” and you can pare this down to practical size later. Look over your tactics, and ensure that they all contribute to the achieving your strategic objective. Focus and target precisely.

5) For each tactic, list all the action steps required to execute that tactic.

Break each of these down into the smallest steps possible such as, “Call X.”. The smaller the steps, the easier they are to execute, and the more you will have a feeling of progress and momentum. What you want is to have these action steps broken down into their smallest possible units so that you can squeeze one in between calls or when you have a few minutes free. This makes it possible for you to take action daily and feel consistent forward motion on your strategy.

6) As you progress, keep updating and revising the details of your strategy.

Cross off completed items and add new tactics and action steps as needed. Add new tactics. Revisit your objectives and add to them as you see the necessity. Use your strategy as a living document and consistently consult it.

Every owner of a service business needs to get into the habit of strategic planning and working from a strategy to ensure the financial success of the business. If you haven’t been doing this – give it a try. You’ll wonder why you haven’t been doing this all along.

How Do You Turn Your New MLM Company into a Successful Business Online?

Now I want to start with this one concept that would change this industry forever if only everyone implemented this one strategy. This is training that your new MLM company should be teaching you from the start.

“Your Business Is Not The New MLM Company That You Just Joined! Your Business Is You!”

What I mean by this is that there are so many new MLM companies out there all offering great compensation plans, great products promising great lifestyle etc and to the average person who wants to join a new MLM company that is all just noise, confusing.

So if you are doing the same thing as everyone else which is advertising there new MLM company then what is going to set you apart from the rest of the people advertising your company?, and if all you are doing is advertising that new MLM company that you joined then the only favors you are doing are for the company and not you!

Here is what multi level marketing companies aren’t teaching:

– The more value you provide to people the more money you will make in your MLM company.

– Advertise yourself FIRST, give these people a reason to want to join you in business.

– When you provide value to people they are more willing to see what business you are in.

So in doing that you market yourself first and your new MLM company on the back end, the best way to market yourself is by setting up a blog (I recommend using WordPress because of the use ability)

If you think you haven’t got any value to offer that is OK everyone has to start somewhere but I’m sure you would have some valuable content with in yourself somewhere.

“If you fill your value bank your bank account will follow!”

There is so much knowledge on the internet just waiting to be soaked up so all you have to do it learn it and share it, when you have built up your knowledge you will be building up your value!

I have created a 14 day action step plan to do this on my blog feel free to check it out.

Yet More Characteristics of Successful Business Leaders

Once I started to explore the question of what characteristics make a truly successful business leader, there seemed to me to be an almost endless number to mention! I know that possibly many can be categorised together, but I wanted to give my mind free rein and decided to note down as they occurred to me. So in no particular order, than this is the way they popped into my mind, here are my next 3 characteristics for you!


Leaders with high levels of self-awareness are very good at motivating themselves, as they’ve taken the time to discover what makes them tick. They know the theory of motivation and have worked out their personal needs and drives.

They use the “carrot” and “stick” approach appropriately and know whether they prefer moving “towards” goals and rewards, or “away” from bad situations and discomfort. They are prepared to stretch and challenge themselves in order to expand their comfort zone.

Because they are good at motivating themselves, they are also better able to motivate and inspire others.


Really successful business leaders have a great capacity to envision the future – they dream about, create pictures in their mind’s eye and play with the infinite possibilities open to them. They create such powerful images that they literally act as magnets to pull them towards their ideals.

They don’t just envision, they create specific long-term goals that are challenging and stretching, but are also measurable. They use their vision to make their intentions specific; they focus on the end result and develop plans to help them achieve their desired result.

They use their vision to motivate, to keep them focused and strong, to help them take the necessary steps to move them forward. They use it to review progress and take corrective action if they’re off course.

Successful leaders know that until there is internal motivation, desire and passion, driven by a big enough, clear enough vision and supported by long-term goals, (and the shorter term goals that will enable them to achieve them), there can only be limited external success.


Enthusiasm is infectious. Business leaders with real enthusiasm and passion for their organisation and for providing the best possible level of service, reap the rewards in terms of staff morale and personal and customer satisfaction.

They have a passion, a love for their work and for the people they meet and work with. They have great personal energy and drive and are able to sustain their enthusiasm and belief when the going gets tough and all around them falter. They know that if they aren’t enthusiastic, it’s much harder to enthuse and inspire those around them.

Enthusiasm comes from within and when shared and encouraged it multiplies – it can make people believe that anything is possible. It cannot work miracles on its own, but combined with vision, passion and awareness of our strengths and weaknesses, it forms an essential building block to success.